European Shuffleboard re-branding to SHUFL.

21st July 2020SHUFL News

As the fastest growing and only dedicated shuffleboard brand, we’re excited to reveal ambitious European expansion plans in response to increased global demand for competitive socialising.

Working with on-trade retailers in several European and Scandinavian markets to implement authentic social gaming into their everyday offer, SHUFL helps pubs and bars compete with the rise of specialist competitive socialising venues such as Flight Club, Swingers and Whistle Punks Urban Axe Throwing.

To support our brand expansion, our Norwegian parent company, European Shuffleboard, the number one premium shuffleboard supplier in Europe serving Norway, Sweden and Denmark, is re-branding to SHUFL. The move helps us to align our brand in all existing and new markets going forward.

There will be no changes to their premium-quality, unique curved shuffleboard tables or the local Scandinavian teams, but rather the re-branding will bring unrivalled partner support with new resources.  Venue partners will benefit from the addition of local brand ambassadors to deliver more staff training in-venue and increased focus on building player communities around awesome events and tournaments.  Coupled with a host of digital resources, the SHUFL brand proposition will bring significant added value to our partner businesses.

All part of our plans for global shuffleboard domination(!), the SHUFL brand has also expanded into new European markets, Germany and Switzerland, and will continue to grow its presence in the UK and internationally, in Australia.

A key part of the re-branding and improved brand resources is our new multi-language, global SHUFL website which aligns all of our markets under one brand.  It’s the ultimate guide to shuffleboard, designed to provide an improved user experience and really support your shuffleboard offer.  Easy navigation is delivered through clean, contemporary and mobile responsive design, as well as clear layout and simple messaging that appeals to both our key audiences: you – our customers and our players.

Get in touch for more information on becoming a SHUFL partner.