Roxy Ballroom ahead of the curve on experiential social gaming

22nd January 2019SHUFL Partners

When Leeds-based Roxy Leisure was developing the offer at their successful experiential-
led, city-centre gaming bars, entrepreneurial brothers Matthew and Ben Jones turned to
SHUFL, the UK’s only dedicated, premium shuffleboard brand.

Says Matthew Jones, managing director, Roxy Leisure Ltd: “We’re all about delivering
customer-first experiences and SHUFL’s social gaming is the perfect fit. Not only do they
supply high-quality tables, they bring experiential expertise, developing the player
community. Roxy customers leave with memories of a fun, interactive night out and are
compelled to come back.”

“Roxy is all about innovation and keeping up with trends and we simply could not miss the
opportunity to swap out some of our ping pong and pool tables for shuffleboard.  This was
important as, although we’re an 80% wet-led business, it’s the entertainment experience that
drives the business.”

“We also love the fact that the game doesn’t discriminate, everyone can play regardless of
experience, age, gender or ability.”

Following the installation of two 18-foot curved, handcrafted US maple wood tables at one of
Roxy’s Leeds venues, they sold 260 games of shuffleboard across the two tables during the
first month, generating just over £3000 without the additional drink sales on top.

This increased footfall, dwell-time and revenue upsurge has meant that seven additional
shuffleboards have been installed in four more sites.